Our Story

Conor, the owner of a well-known small business on Long Island (Mary Carroll’s Pub) asked his friend Aidan, who was Digital Marketing Head at the NFL at the time (and now Global Digital Head of WILLIAMS Formula 1 Racing Team), if he thought he could use his knowledge & big business tech’ tools, to help his business. Aidan responded, “ I think if I can help the NFL fill Stadiums, I can fill your pub “.

A few months later the pub closed its doors indefinitely due to COVID.  Aidan went to Conor and said, let’s work on your business idea and help you come back stronger.  Months of brainstorming went by. Aidan brought in Rick Weldon, owner of Fish Technologies, who built the fan engagement APP for the NFL.  It wasn’t much longer that they had an “AHA” moment.  They realized that big businesses are texting their customers (and for good reason - $$$), and most small businesses are not (because they don’t know where to start and assume it’s too expensive).  Email marketing is dead for small businesses, and TEXTING is the new email.  There is no more direct way to connect with your customers than for them to give you their cell number and ASKING you to TEXT them.  So the Trio set out to produce a texting tool for small businesses, that easily collects their customers' cell numbers. And a simple tool to text message and market to those customers, with the ability to measure the response.  They also wanted to offer a text-based REWARDS tool (akin to what you see in 7-Eleven, Dunkin Donuts, Starbucks, etc).

They reached out to SLYTRUNK based in California, the developers of the FANTASY FOOTBALL APP for the NFL for a price to develop these small business TEXTING tools.  A week later SLYTRUNK (who also won an EMMY), came back and said they didn’t want to give an estimate.  They wanted to be a PARTNER.  They LOVED the idea !  

STICK was born (STICK around / STICK with us / STICK it to the competition:).  And after over two years of in-the-field testing (with exceptional results), we are very ready, and excited to introduce this simple to understand, easy to use and very inexpensive TEXT Message, Marketing & Rewards set of  tools to help small businesses looking to boost sales and profits.